Enter for your chance to win $100,000 in @FritoLay Countdown to #Crunchtime #Sweepstakes. Each Week will include a certain number of NFL Playoff Games. During each Game, participants will be alerted via posts on Frito-Lay’s social channels that the Countdown has started and will have a sixty-(60) minute Entry Window to enter the Promotion.

CLICK HERE TO ENTER: https://fritolaycrunchtime.com/

Official Rules: US, 18/age of majority. January 9 – February 7, 2021 at 11:59 pm CT.

Two Ways to Get Codes:

Purchase: purchase any qualifying, specially-marked FRITO-LAY® product. Locate the bell-marker code below the “guaranteed fresh” statement on the front of the bag and the ten (10) digit UPC Code on the back of the same bag below the barcode.

Request a Code via Mail-In – From December 27, 2020 to February 1, 2021: To obtain a Bag Code and UPC Code without making a purchase, send a 3″ x 5″ card or piece of paper with your full name, address, city, state, zip code, date of birth, and email address to be received by February 1, 2021 to:

Frito-Lay Countdown to Crunchtime Sweepstakes Bag Code Request
5944 Luther Lane, Suite 500
Dallas, TX 75225

The Bag Code and UPC Code will be emailed to the email address listed on the 3” x 5” card. Limit one free Bag Code and UPC Code request per stamped-outer envelope.

How to Enter:

Follow FritoLay on Twitter, Facebook and Instagram.
During each game, FritoLay will announce that it is time to enter.
Scan their QR Code or go to fritolaycrunchtime.com and register your codes.
You have 60 minutes from the time they announce to enter.
During the Promotion Period, one randomly selected time during each Game will be chosen by the Sponsor

Limit one Bag Code and UPC Code submission per person/email address per Game.

Prizes (1 per week): Each winner will receive one hundred thousand dollars ($100,000.00) in the form of a check, payable to winner.