Cadbury, one of America’s top Easter brands has been running iconic clucking bunny commercials for over 35 years. For Easter 2021, Cadbury is calling all proud pet owners to have their pet appear in the Cadbury iconic egg commercial 2021. Just, snap a photo of your pet wearing a pair of bunny ears to win $5,000 and an opportunity to have your pet featured in the 2021 Cadbury Bunny Easter commercial.

CLICK HERE TO ENTER: https://bunnytryouts.cadburyusa.com/en-us/PrePromo

Limit: You must be 18 years of age or older at the time of entry. You may submit one Photo Submission per person during the Photo Submission Phase.

How To Enter Cadbury Commercial Contest:
Photo Submission Phase (February 1 to March 1, 2021)

Visit https://bunnytryouts.cadburyusa.com and enter your e-mail address. After that, complete and submit the entry form with your first and complete last name, e-mail address; phone number; street address (no P.O. Boxes will be allowed); city, state; and zip code. Now, follow the on-screen prompts to upload a photograph of your pet wearing bunny ears and describe why his/her pet should be on TV in 280 characters or less.

Judging Phase (March 2 to March 3, 2021)

A panel of qualified judges will select 20 semi-finalists on the basis of the following criteria: Relevance to Contest theme (showing off your Cadbury pet in bunny ears) 30%; creativity: 30%; and brand appeal: 40%. The 20 photo submissions with the highest scores will be the potential semi-finalists.

Video Submission Phase (March 4 to March 7, 2021)

The 20 semi-finalists must respond to the semi-finalist e-mail by submitting one original 3 minutes video of his/her pet standing, sitting, or lying in one place, facing the camera while wearing bunny ears for 15 seconds.

Video Judging Phase (March 8 to March 9, 2021)

All Semi-Finalist Videos will be judged based on the following judging criteria: relevance to contest theme (showing off your Cadbury pet in bunny ears): 30%; creativity: 30%; and brand appeal: 40%. The 10 semi-finalist videos with the highest score will be the finalists.

Voting Phase (March 10 to March 17, 2021)

The 10 finalist videos will be posted on the website for public voting. People can vote for their favorite finalist video one time per day during the voting phase.

Winner Determination Phase (March 18 to March 22, 2021)

A panel of qualified judges will re-judge all the finalist videos on the basis of the following criteria: relevance to contest theme (showing off your Cadbury pet in bunny ears) 20%; creativity: 20%; brand appeal: 20% and public appeal: 40%.

The finalist video with the highest score will be deemed the potential winner.

(1) Grand Prize:
The opportunity to have his/her pet featured in a television commercial
$5,000 check if his/her pet is featured in a television commercial
The total ARV of the Prize is $5,000