Cheetos has launched the Deja tu Huella Estudiante Fund to celebrate students who are leaving their mark on the world and giving out $50,000 cash prizes in their TikTok Challenge. To win, simply enter the #DejatuHuella TikTok Hashtag Challenge by submitting a :60 video that shows how you are leaving your mark on the community, the culture, or the world, and tag @Cheetos, #DejatuHuella, and #Entry to be eligible.

How to Enter:

1. Log in to your TikTok account and follow the @cheetos account.
2. Upload a video of yourself showcasing examples of how you are leaving your mark, your motivation and inspiration behind leaving your mark, how you would use the tuition assistance and how it would impact your life. The caption of each submitted video must include the hashtags #DejatuHuella (with pre-populated emoji included) and #entry and tag @cheetos.

Official Rules: US, 18+. July 2, 2021 August 18, 2021.

Contest Entry Period: Begins at or about 12:00 AM ET on July 22, 2021 and ends at 11:59 PM ET on August 18, 2021

Finalist Judging Period: Begins at or about 9:00 AM ET on August 19, 2021 and ends at 11:59 PM ET on September 22, 2021

Grand Prize Winner Judging Period: Begins at or about 9:00 AM ET on September 23, 2021 and ends at 11:59 PM ET on October 15, 2021

Grand Prize Winner Announcement: The Grand Prize Winners will be announced on or about October 25, 2021

Judging Criteria: (25%) Clearly describes the motivation & inspiration behind why they are leaving their mark & how they are leaving their mark. (25%) Clearly explains how they will use the tuition assistance. (25%) Has a compelling x factor that makes their story worth telling. (25%) Execution of TikTok video demonstrates creativity.

Prizes (10): $50,000