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a) Instant Win Prize (59): Fifty-nine (59) Instant Win prizes will be available to be randomly awarded during the Promotion Period. Each Instant Win prize consists of: one (1) Tecate Pa’l Norte festival shoulder bag. The approximate retail value (ARV) of each instant win prize: $40. Total ARV of all available Instant Win prizes: $2,360

Limit one (1) Instant Win prize per person, email address or household during entire registration period.

(b) Weekly First Prize Sweepstakes Prize (8): Eight (8) weekly first prizes will be available to be randomly awarded during the Promotion Period. Each weekly first prize consists of a Tecate Music gift pack including: one (1) Tecate Pa’l Norte festival shoulder bag, one (1) speaker, one (1) headphones and one (1) Tecate Pa’l Norte festival blanket. Sponsor reserves the right to substitute alternate merchandise item(s) of approximate equal or greater value, in its sole discretion, based upon availability. ARV of each weekly first prize: $300. Total ARV of all available weekly first prizes: $2,400.

(c) Grand Prize Sweepstakes Prize (2): Two (2) grand prizes will be awarded. Each grand prize consists of: a $6,800 in AMEX gift cards to be used towards travel arrangements for winner and their three (3) guests, four (4) general admission tickets to the Tecate Pa’l Norte Festival in Monterrey, Nuevo Leon, Mexico (3/31/2023 – 4/2/2023), and Sponsor designated Tecate merchandise items based upon availability. Sponsor reserves the right to substitute a gift card from an alternate gift card provider of equivalent value in its sole discretion. Gift cards subject to the terms and conditions of issuing gift card provider policy terms and conditions. Sponsor reserves the right to substitute alternate merchandise item(s) of approximate equal or greater value, in its sole discretion, based upon availability. ARV of each grand prize: $10,000. Total ARV of all available grand prize awards: $20,000.