http://apps.facebook.com/poptartsfun...8450dfebd678e8

Description:
Show Kellogg's Pop-Tarts how you could use $25,000 to have more fun for yourself, your family, and your community, and you could win a trip to New York to compete for the big cash prize in the $25,000 FUNd Contest.

Eligibility:
USA, 18+

Start Date:
August 09, 2010

End Date:
August 27, 2010 at 12:00 a.m. ET

Entry Frequency:
One time per person/email.

Sweepstakes Prizes:
Grand Prize: $25,000 from the Kellogg's Pop-Tarts FUNd to be used by the winner towards creating a fun program or event in his/her community. (ARV: $25,000)

Online Finalist Prizes (3): A 3-day trip for 4 to New York, NY to attend the Kellogg's Pop-Tarts "FUNd" Contest Finalist Event. Trip includes airfare, hotel, and participation in the finalist event. (ARV: $5,150)

Additional Comments:
To enter, submit a video that shows how you would use $25,000 from Kellogg's Pop-Tarts toaster pastries to create and share fun with your family and community.

AMOE: at the Kellogg's Pop-Tarts World Store in New York, NY.

Entries will be judged on the basis of originality and creativity of the idea (20%), practicality of executing the idea (20%), ability of the idea to engage and spread fun within your family and the local community (30%), and overall brand appropriateness to theme (30%).

One finalist will be chosen per entry period, and one from live submissions, for a total of 4 finalists. The finalists will compete in person in New York for the grand prize.