From their Facebook page:
Circle K Great Lakes
We want you to try the new, cool iD gum so much we’re going to give you a pack…on Friday.

What makes it so cool? Um, it has artwork from emerging artists on the pack AND on the gum. And it has a magnetic closure. That’s right. Mag. Netic
Valid at stores in OH, PA, MI, WV, MA, ME, MA, VT, NH, Lawrenceburg, IN

https://www.facebook.com/CircleKGreatLakes