https://www.dousaflavor.com/#!/

During the Contest Entry Period, the Sponsor invites participants to submit their ideas for a future flavor “Tastes of America™” of LAY'S® Potato Chips. During the entry process, participants will be required to submit the following:
The flavor name
Up to 3 ingredients
The inspiration (limited to 200 characters; if entering via text message, entrant is limited to 160 characters)
City and State of Inspiration
Chip style (Original, Wavy, and/or Kettle Cooked)
Participant’s contact information, which may include first and last name, email address, birthdate and state of residence (altogether, the “Entry”).
Participants may (but are not required to) use the tools on the Lay’s Web site to create a custom packaging image to visually represent their Entry. The level of available customization of the packaging imagery will increase as more Entries are submitted by an Entrant. The packaging images on the Lay’s Web site (and the customization choices, if any) will not be judged and will not impact the outcome of the Contest.

The top four (4) entrants whose Entries received the highest cumulative scores for all criteria awarded by the judges across all styles of potato chips will be deemed the Finalists and will advance to the Contest Voting Period.

Finalist Prizes (3): Fifty Thousand dollars ($50,000), awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value (“ARV”): $50,000 each. Grand Prize winner is not eligible to receive a Finalist Prize.


Finalist Prize Payout Terms: Finalist Prizes will be awarded after the Grand Prize Winner has been identified and verified. Allow 6-8 weeks upon Grand Prize Winner verification for Finalist Prizes to be awarded.


Grand Prize (1): The Grand Prize Winner shall be entitled to receive the greater of:


(a) One percent (1%) of the Net Sales* of the Grand Prize Winner’s Finalist Flavor for the period July 15, 2015 through July 15, 2016 (“Sales Period”);


OR


(b) One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner. ARV: $1,000,000.