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In celebration of its pair of Mozart in the Jungle Golden Globes victories last Sunday, Amazon is reducing the price of Amazon Prime memberships this weekend. Subscribing will cost $73 — down from the regular $99 — from 9PM PT Friday until 11:59PM local time Sunday night.

As is normally the case with these promotions, Amazon is targeting them at new Prime members only. But you can finagle your way around that by purchasing a gift subscription and saving it for whenever your own existing membership is set to expire.