Select locations are rolling out flavors like wild berry, mango and strawberry to capture bigger beverage sales
Posted by InvestorPlace on Tuesday, May 18, 2010 11:35 AM
It used to be that McDonald??s (MCD) was known for its Happy Meals, Egg McMuffins and Big Macs. But increasingly, the burger giant has been looking to brand itself as a beverage leader.

Its latest move: The addition of smoothies and iced frappes to its already impressive suite of McCafe gourmet coffees. Smoothie flavors include wild berry, strawberry banana, mango and strawberry at select locations.

Mickey D??s has come a long way with its beverage line recently, but ever since the Shamrock Shake debuted in 1970 the company has been looking for innovative ways to drink up sales. If the smoothies are a hit, they could be the latest success as MCD looks to dominate the $153 billion non-alcoholic beverage business in the U.S.